Cambridge, UK, and Manila, Philippines – April 10, 2025 – Libera Global AI, a leading innovator in AI-driven retail trade analytics solutions, and Kaya Credit, a leading fintech company in the Philippines, have announced a strategic partnership to introduce advanced AI-powered retail trade analytics to the local market where over US$70 billion in FMCG and CPG products are sold through millions of micro, small, and medium Enterprises (MSME) retailers called “sari sari stores”. This collaboration aims to empower brands and MSME retailers by providing actionable insights that enhance business decision-making and optimize stock availability to improve sales.
The collaboration introduces a crowdsourced model of retail intelligence that enables sari-sari stores to contribute real-time data on stock levels, product placement, and sales activity in exchange for $LIBE tokens—a blockchain-based reward mechanism that incentivizes participation and improves data accuracy at scale. This approach not only empowers MSME retailers to monetize insights from their day-to-day operations but also fuels more effective decision-making across the value chain.
By integrating Libera’s expertise in AI with Kaya Credit’s innovative financing solutions, the partnership will offer FMCG and CPG brands and MSME retailers tools to better understand market trends, optimize inventory management, and improve customer engagement. These analytics are designed to unlock new growth opportunities and strengthen the competitive edge of Filipino MSME retailers.
“We are excited to partner with Kaya Credit to bring innovative, AI-powered solutions to retailers across the Philippines,” said Max Ward, CEO of Libera Global AI. “Our combined capabilities will enable MSME retailers to execute more effective trade promotions, improve customer loyalty, and gain real-time insights into store performance.”
Kaya Credit has been at the forefront of democratizing access to finance through technology. This partnership aligns with their mission by providing data-driven insights that inform inventory forecasting decisions to minimize out of stock and overstock situations.
“This collaboration combines artificial intelligence, data analytics, fintech and digital trade promotions to increase sales and reduce working capital to directly improve bottom lines” said Richard Alikpala, Chairman of Kaya Credit. “By integrating Libera’s AI-driven solutions with our omnichannel inventory financing platform, we can help brands grow revenues and help MSME retailers increase incomes.”
The partnership leverages Display AI and Digital Voucher Distribution (DVD) to improve retail visibility and execution. Display AI provides real-time insights into product placement, stock levels, and on-shelf availability, helping brands monitor retail conditions with precision. Complementing this, Digital Voucher Distribution enables targeted consumer engagement, allowing brands to activate demand where visibility and inventory are aligned.
About Libera Global AI
Libera is revolutionizing retail in emerging markets by empowering small merchants and global brands with AI, Large Vision Models (LVM), and blockchain solutions. By digitizing transactions at scale, Libera captures untracked purchases, enhances supply chain visibility, and unlocks new growth opportunities.
For more information please visit https://liberaglobal.ai/ or email marketing@liberaglobal.ai
About Kaya Credit
Kaya Credit is a pioneering fintech company focused on democratizing access to finance through technology. Leveraging data-driven insights and advanced analytics, Kaya Credit offers omnichannel (offline and online) financing solutions that empower businesses and individuals to achieve their financial goals. Kaya Credit is particularly focused on serving the financing needs of fast-moving consumer goods (FMCG) and consumer packaged goods (CPG) retailers in the Philippines, helping them optimize cash flow, expand operations, and drive business growth. For more information, please visit https://www.kayacredit.com.