Retail in emerging markets is the foundation of global commerce, yet much of it operates in the shadows. Small and independent retailers—who collectively serve billions of consumers—often lack access to reliable sales data, supply chain visibility, and digital infrastructure. As a result, brands and distributors struggle with inefficient inventory planning, frequent stockouts, and lost revenue opportunities.
With three billion consumers across Asia, Latin America, and Africa and zero data collection from millions of stores, emerging market retailers and brands face a persistent challenge: how to optimize supply chains, ensure product availability, and unlock growth without the advanced systems available to large-scale retailers in developed economies.
At the same time, consumer expectations are evolving. Many consumers in emerging markets are shifting toward more sustainable and socially responsible purchases. Yet without real-time data on product performance and demand, many brands struggle to meet this shift. Consumers are also becoming more engaged in the retail ecosystem, seeking ways to make their purchasing power more impactful. Through Libera, consumers contribute valuable data by scanning receipts and product images, allowing brands to respond to shifting preferences while earning tokenized rewards in return. This creates a two-way value exchange, where consumers benefit financially from their participation while shaping the retail landscape.
